The information model gathers the characteristics and behavior of the automobile sector, thus allowing work to be carried out in a concrete field, bringing decision- making closer to real situations, being able then to develop a large number of marketing tools to assess its behavior.

It is a real market where the results will depend on the way we manage our company with the decisions that we and our competitors make.

It allows for developing a large number of marketing tools enabling us then to assess their behavior. In short, all of the aspects of marketing mix will be undertaken and not only the economical-financial aspects, which enriches the learning experience significantly.

The competition is carried out through Internet which allows the participation of teams from anywhere in the world in either English or Spanish.

ESIC Business & Marketing School simulators are accredited and have been given the following prizes and awards: