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BUSINESS MARKETING COMPETITION

is an international competition that is the union of world famous Open Business
Games of ESIC Business & Marketing School:
• Business Marketing Game - 14 editions and 1,100 participants
• Global Marketing Game - 8 editions and 1,312 participants
• Latin Marketing Game - 6 editions and 1,340 participants
• China Marketing Competition - 2 editions and 590 participants

It is at the same time a 100% Spanish global initiative which hopes to strengthen ties between the business and academic worlds and prepare future professionals by facilitating the start of their careers.

What does Business Marketing Competition provide you with?
  • Application of theoretical and intuitive knowledge
  • Exercise of responsibility in a no-risk situation
  • Encouragement of teamwork
  • Study of market behavior in situations similar to real-life
  • Training in market analysis and research
  • Importance and worth of business decisions both quantitatively and qualitatively
  • Self-confidence in a professional activity
  • A global vision of different areas in companies
Technical specifications

The information model gathers the characteristics and behavior of the automobile sector, thus allowing work to be carried out in a concrete field, bringing decision- making closer to real situations, being able then to develop a large number of marketing tools to assess its behavior.

Business Simulator created by Praxis

Decision areas

Production Organization, Productive Systems, Supplies, Knowledge Management, Management Styles, Training, Work Market, Structural Organization, Production Costs, Maintenance, Quality Control, Productivity, Currency Management, Financial Assets, Internal and External Financing, Customer Policy, Collection and Payment Management, Treasury Management, Investments, Balance Sheet and Profit and Loss Account, Financial Tools and Policy, Margin Policy, Advertising and Sales Point Promotion, Advertising, Means of Communication, Segmenting, Positioning, Product and Brand Launching, Objective / Perceived Quality, R+D+R, Sales Networks, Distribution and Physical Distribution Channels, Exporting, Channel Margin Policy, Stock Management, Salary Policy, HR Policy

Faculty

Professors and students will have at their disposal a state-of-the-art test laboratory which will allow them to prepare themselves and be tested in key matters which then will enable them to tackle the business world. The results will depend on the way we manage our company and it will be our decisions and the decisions of our competitors that will determine the outcome.


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INSTITUTIONAL PARTNERS
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